Red Wing tapped Bon Iver's Justin Vernon for its latest video "Made in the Land of Wheat and Maize." Shot in Vernon's home town of Eau Claire, Wisconsin, he waxes nostalgic about Midwestern values and work ethic. Considering Vernon's oeuvre includes a Grammy-winning, critically-acclaimed debut album and a slew of collaborations with Kanye West, of all people, it proves that Red Wing isn't simply for would-be urban lumberjacks and menswear bloggers. Vernon's own pair is featured prominently in the video. The well-worn Red Wings are interspersed throughout scenes of farmland, fall foliage, while he talks about music and the meaning of "home." Like the music he's known for, it's soothing, artful, yet distinctly American. See the whole thing after the break and check out Red Wing's full lineup right here.